Have me:
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drill down to the core of what your customers really want
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leverage buyer psychology and proven persuasion tactics to generate responses
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refine our approach as we go, based on data-driven feedback
My Services
Brand Development & Positioning
Your brand isn’t just what your customers remember — it’s the foundation for every step your company takes towards growth. That’s why rigorous planning is so important.
Brand Development
Positioning covers how an idea is sold — in other words, how we’re selling you versus your competition. Think of it like aiming before you take your shot — or measuring before cutting. The more precise the position, the stronger its creative sales foundation will be.
You’ll get:
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a competitor analysis
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persona research and development
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mission and vision statements
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taglines and slogans
Brand Messaging & Creative Direction
No single piece of copy — let alone campaign can thrive without powerful messaging. Your messaging is the execution of your positioning, which covers how your brand’s tone of voice and distinct personality traits.
Creative Direction aligns said messaging with its brand for clarity and cohesion. But it goes beyond that — it helps you decide which marketing-related decisions you make down the line: what style you choose for advertising, which marketing channels you invest in, which influencers you partner with and so on.
More specifically, you’ll get:
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brand pillars
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an in-depth tone of voice guide
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marketing channel suggestions
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a we are/we aren’t chart
Conceptual Copywriting
Concepts are used to tell stories, which make otherwise complex ideas easier to understand and digest. This is used for more outside-the-box projects that bleed into future initiatives, rather than one-off gigs.
So, conceptual copywriting goes into creating taglines and shortlists, naming brands and products, structuring campaigns and brand storytelling.
Direct Response Copywriting
This ancient form of copywriting doesn’t appeal to the masses — it focuses on your ideal customer by emulating an impersonal sales pitch. Most importantly, it speaks to your customers’ core problems, proactively overriding objections and positioning your offer as the ideal solution.
I call this the ‘put up or shut up’ service because while campaigns can be refined over time, success is measured by immediate profitability.
Projects consist of social media ads, banners, print ads, email sequences/campaigns, direct mail, landing pages, sales pages, tv, radio and digital video scripts and more.
UX Copywriting
Shopping should be seen as an experience, whether in-person or online. Effective UX copy creates interactive online experiences that fosters customer engagement and brand loyalty.
This is done through crystal clear, on-brand copy that enhances the user-experience with distinction for websites and apps. Rather than pleading for the sale, UX copy welcomes visitors, creates highly-convenient navigation, thus making a purchase easier.
Oh, and if you want this copy to rank for a set of predetermined keywords, I’ll happily optimize it for search without compromising its integrity.
Conversion Rate Optimization
Landing pages are where your marketing dollars pay you back — but by how much? Even a 1-2% increase can mean hundreds, if not thousands of dollars in your pocket. Just imagine what 4-5% would do for your bottom line…
That’s where I come in: I’ll analyze your landing page, identify weak spots and make gradual changes to steadily increase your conversion rates over time.
Jon Reyes, Owner of Profit Ink
Mike is a versatile, fast-learning direct response copywriter who is consistently improving his skillsets all around. I can highly recommend Mike to any business looking for a committed, focused professional copywriter that can get the job done with a solid attitude.
Robert Dodd, CEO & Founder of XL Technologies
I've had the pleasure of working with Mike in his capacity as a copywriter for our agency, XL Technologies. In an industry where precision, creativity, and timeliness are paramount, Mike consistently stands out. He is not just a fantastic copywriter with an innate ability to capture the essence of our brand's voice, but he also exemplifies professionalism in every project he undertakes. Mike has always delivered his projects on time and on budget, making the collaboration process seamless and efficient. I wholeheartedly recommend Mike for any copywriting needs and am confident that he will exceed expectations, as he has done for us time and time again.
Peter Sayn-Wittgenstein, Partner & Creative Director of Big Day The Agency
Mike was great. He delivered smart, clean copy and did a fantastic job adjusting it based on feedback. He was engaged and communicative throughout the duration of the project, and wanted to ensure that we were happy with the end results, which we definitely were.
Jon Reyes, Owner of Profit Ink
Mike is a versatile, fast-learning direct response copywriter who is consistently improving his skillsets all around. I can highly recommend Mike to any business looking for a committed, focused professional copywriter that can get the job done with a solid attitude.
Robert Dodd, CEO & Founder of XL Technologies
I've had the pleasure of working with Mike in his capacity as a copywriter for our agency, XL Technologies. In an industry where precision, creativity, and timeliness are paramount, Mike consistently stands out. He is not just a fantastic copywriter with an innate ability to capture the essence of our brand's voice, but he also exemplifies professionalism in every project he undertakes. Mike has always delivered his projects on time and on budget, making the collaboration process seamless and efficient. I wholeheartedly recommend Mike for any copywriting needs and am confident that he will exceed expectations, as he has done for us time and time again.
Peter Sayn-Wittgenstein, Partner & Creative Director of Big Day The Agency
Mike was great. He delivered smart, clean copy and did a fantastic job adjusting it based on feedback. He was engaged and communicative throughout the duration of the project, and wanted to ensure that we were happy with the end results, which we definitely were.
Jesse Arroyave, Marketing Director at Refundo
Mike killed it! The copy for our email sequences, promotions and website were spot on. I really liked how informative the tone was, which didn't oversell the services, but had just enough to pique someone's interest in getting on a call and starting that conversation
Robert Dodd, CEO & Founder of XL Technologies
I've had the pleasure of working with Mike in his capacity as a copywriter for our agency, XL Technologies. In an industry where precision, creativity, and timeliness are paramount, Mike consistently stands out. He is not just a fantastic copywriter with an innate ability to capture the essence of our brand's voice, but he also exemplifies professionalism in every project he undertakes. Mike has always delivered his projects on time and on budget, making the collaboration process seamless and efficient. I wholeheartedly recommend Mike for any copywriting needs and am confident that he will exceed expectations, as he has done for us time and time again.
Cosimo Barato, CEO of Cosmo Creative Studios
Found my secret weapon and his name is Mike. He is not the cheapest, but he is worth his weight in gold. We are using him for help with Facebook ad text and he has significantly helped with lowering our cost per lead and cost per click on multiple campaigns. After working with Mike on a few projects, I wouldn't even consider working with anyone else. More work to come!
Featured Work
I’d like to preface my work samples with a disclaimer: having worked for in-house brands who are protective of their intellectual property and creative agencies who demand full credit of the work they ‘did’ — somewhere between 75% - 85% of the work I’ve done over the years is hidden behind various NDAs and is therefore, legally unshareable.
I realize this is inconvenient, but chances are, you’ll have me sign one too…