More Happy Clients…
“Mike killed it! The copy for our email sequences, promotions and website were spot on. I really liked how informative the tone was, which didn't oversell the services, but had just enough to pique someone's interest in getting on a call and starting that conversation.“
- Jesse Arroyave, Marketing Director at Refundo
"Fuckin Rockstar. Zero revisions needed!"
- Jonathan Tourgee, Owner of Quri Vodka
"Michael is very talented, super responsive, quick, professional and was on point with our copywriting project. If you are looking for a 0% learning curve with your ads copy projects, Michael is the right fit."
- Sebastian Stahl, Owner of Breadth Marketing
"Michael was really professional and delivered the job well. He was prepared and confident about his work, and was very quick to get the job done. We loved his work, I'd recommend him!"
- Scott Barrack, Owner of RelevantRC
"We worked with Michael on a few projects and absolutely loved his sales copy. Great guy to have on your roster!! I don’t hesitate to recommend him at all."
- Maegan Faye, Co-Founder of Cultivate Digital
"Michael helped develop website copy targeting high net worth investors. He understood our goals immediately and asked all of the right questions. He is very organized, a great communicator, and aims for perfection. I would hire Michael again for a future project."
- Marit Harm
But Don’t Take My Word for It…
“Mike was Teraseed's (then Earthseed) first copywriter, where he helped shape the company's tone of voice and overall creative direction. I could always count on Mike to think outside-the-box and come ready with new ideas. His copy was as clean as his ideas were fresh. He was versatile, a team player, and an integral part of our Marketing foundation. Based on his skills and can-do attitude, I would expect nothing but the best from him.”
- Maria Cebrian Fernandez, CEO & Co-Founder of Terraseed
“In an industry where precision, creativity, and timeliness are paramount, Mike consistently stands out. He is not just a fantastic copywriter with an innate ability to capture the essence of our brand's voice, but he also exemplifies professionalism in every project he undertakes. Mike has always delivered his projects on time and on budget, making the collaboration process seamless and efficient. I wholeheartedly recommend Mike and am confident that he will exceed expectations, as he has done for us time and time again.”
- Robert Dodd, CEO & Founder of XL Technology
“Mike has been a go-to resource for concise content copywriting on behalf of our business. We work with clients and brands needing direct-response type copy to generate engagement and action. Mike's very easy to work with, and has a great understanding of the types of efficient copy needed for TV media and similar action-oriented campaigns. It's a pleasure doing ongoing business with Mike. Thumbs up.”
- Keith Kousins, Client Services Manager at Primedia Network
"Great communication and attention to detail. Would work together again on future writing projects."
- Dan Styrlund, Senior Art Director, Microsoft
"Very talented and easy to work with. Great communication and very timely. Thanks for your help! Shame we don't have much more work for him."
-Michael Munguia, CMO at GoSolo
"It was a smooth collaboration with Michael. He is super responsive, brought his experience into the work and delivered what we expected. Would definitely work again." -
Baybars Umur, Co-Founder, BoltChat AI
Running Weak, Low Performing Copy is Like Flushing Your Money Down the Toilet
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camouflage ads that prospects scroll past
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boring emails that customers ignore
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And landing pages that don’t convert
Yet, business owners and marketing leaders regularly waste thousands, sometimes millions of dollars on low-converting copy, resulting in…
As seen in:
I’ve Got One Job: To Help My Clients Increase Sales
I don’t write conversion copy to impress people with fancy words, or win awards.
That’s because my work isn’t about me, it’s about my clients and their customers — so I don’t measure success by praise; only by what works, what doesn’t — and most importantly, why.
That’s why I use this 3-step process that works (pretty much) every time.
Step One:
Understand
I conduct extensive research on your ideal customer to deeply understand them inside-and-out from their ‘big picture’ aspirations, all the way down to the crippling fears that keep them up at night.
This helps us drill to the core of what they really want, beyond a product or service.
Step Two:
Persuade
I apply psychology-powered persuasion triggers that appeal to consumers’ core desires and persuade them to act in the form of clicks, downloads, registrations and purchases.
This helps us maximize immediate conversion performance across all marketing channels.
Step Three:
Refine
I rigorously collect and analyze the results from each and every project to identify any opportunities for improvement that can be used to increase conversions.
This helps us apply customer insights that consistently refine results for optimal profitability.
Refined for Results
I use this process to balance ‘stand out’ creativity with a pragmatic approach to consumer psychology. That balance helps us truly understand your customers’ wants, fears and desires so we can position your products and service as not just a, but the ideal solution.
THAT’S HOW I’VE:
rewritten a pet care brand’s landing page to hike conversions from 1.8% to 4.3%
skyrocketed a high-end piano client’s event sign-ups by 400% with smarter Facebook Ads
and lowered a supplement brand’s Ads Manager-wide CPC by 38% with more engaging ads
I Care About Way More Than Copy
I get to do what I love for work — and I have my awesome clients to thank for it. That’s why I obsess over every detail of every piece of copy to consistently improve everything from click-throughs to conversions and beyond. Because in direct marketing, small tweaks can yield massive results for your bottom line. With a decent amount of monthly visitors, even a 0.5% bump in conversions can mean thousands in ongoing additional revenue --- which easily justifies my fees.
I’m Easy to Work With
It’s impossible to ethically guarantee results, so while I have a great track record of outperforming existing copy, I’ll be the first to admit that I do occasionally swing and miss. If a batch of copy craps out, I’m almost always able to quickly learn why, and make the necessary adjustments.
That’s why I test everything, all the time.
Here’s What I CAN Guarantee…
Here’s What I CAN Guarantee…
Total Transparency
I establish crystal clear terms for every project I accept, am easy to reach and communicate like a professional. That means no crossed wires so you can focus on your work, uninterrupted.
Consistent Timeliness
Due to my perfectionist nature, I never agree to deadlines unless I’m certain I can meet them. That means work is delivered on time, every time without the need for any hand holding.
Absolute Dedication
I’m extremely competitive and passionate about my work — and the only way to best your copy (and mine) is to buy-into your brand, customers and message. That means working to understand the details that give us the edge.
Committed Curiosity
I’ll always look for ways — big or small — to refine and improve my clients’ copy. That means literally obsessing over the small stuff so you can be sure you’re not leaving any money on the table.
I’ve Helped These Brands Boost Sales
Care for Some Samples?
But First, a Quick Disclaimer
Most brands are super protective of their intellectual property and agencies often demand full credit for “their work”, so chunks of what I’ve done are hidden behind NDAs.
And because ads, emails, landing pages and scripts experience fatigue, I decided to shove much of what I can legally share into organized Google Docs.
More Happy Clients (Again)…
"Michael is an incredibly talented copywriter. He took the time to really understand my goals, business and tone of voice. I will 100% be working with Michael again in future"
- Perry Power, Owner, Power BeSpoke
“Mike was great. He delivered smart, clean copy and did a fantastic job adjusting it based on feedback. He was engaged and communicative throughout the duration of the project, and wanted to ensure that we were happy with the end results, which we definitely were.”
- Peter Sayn-Wittgenstein, Partner & Creative Director of Big Day The Agency
“ I must say that Michael did an outstanding job. Not only did he deliver high-quality work, but he also completed the project well before the deadline. Michael was a pleasure to work with and I highly recommend him to anyone in need of a skilled and reliable writer. I look forward to working with him again in the future."
- Anya Laricheva, Marketing Manager, WEEDAR
"Mike is an extremely diligent copywriter. He did a job for my business and I had great results. I highly recommend Mike for any copywriting work."
- Michael Plactere, Owner, We Buy Long Island Homes Fast
"Michael is one of the best professionals I have worked with. He is focused and wants to do what is right for the client. I would rehire him when my next opportunity arises."
- Vinay Nagareddy, Owner, WL Brands
"Found my secret weapon and his name is Mike. He is not the cheapest, but he is worth his weight in gold. We are using him for help with Facebook ad text and he has significantly helped with lowering our cost per lead and cost per click on multiple campaigns. After working with Mike on a few projects, I wouldn't even consider working with anyone else!"
- Cosimo Barato, CEO of Cosmo Creative Studios