Click-Worthy Social Media Ads

Contrary to more traditional forms of advertising, social media ads should follow a straightforward formula, which is that the:

• image and on-image copy grabs the readers’ attention and conveys the emotion you want to leverage towards driving a click

• headline qualifies the reader, only incentivizing them to read on if they’re actually a potential customer — otherwise, you’ll be wasting valuable budget on low-value clicks

• body copy elaborates on your offer, builds momentum towards an exciting solution and traditions into a clear call-to-action to land the click

 

The actual conversion is up to the landing page. Social media ads should be designed (and judged) by their ability to affordably funnel quality traffic where you want them to be.

 

Of the 250+ social media ads I’ve written, here are a handful I’m able to share with you: